I am human. Technology excites me and connection guides my design.
Hello, my name is Sofia.
Passionate about creating intuitive, human-centered digital experiences that make everyday interactions simpler and more meaningful.
Sofia Flores Camargo. Bachelors in Industrial Design.
I’m a Senior UX/UI Designer with 6+ years of experience designing large-scale digital products across healthcare, hospitality, retail, and travel.
I turn complex workflows into intuitive, accessible interfaces that make a real difference. From global healthcare platforms with multilingual onboarding to interactive maps for world-class hotels, I focus on bringing clarity where things are undefined, fragmented, or missing.
Alongside my product work, I run a successful stationery project in Mexico called Cafuné, leading end-to-end design and production for custom wedding and event pieces.
I design with empathy, scalability, and impact in mind.
From Mexico City. Based in Gothenburg, Sweden.
Fluent in Spanish, English and Portuguese. Conversational in Swedish.
Work
Case Studies
A closer look at how I’ve improved real products across industries—from travel to healthcare.
Focused on bringing clarity where things were undefined, fragmented, or missing.
Selected Work
From polished mockups to internal campaigns, shaping how products are presented and understood.
Driving consistency across every touchpoint through brand and design.